Trade Wars

Here is the probability that you will change your current phone brand

Hadlee Simons/Android Authority

We buy phones from specific brands for a number of reasons. Some people buy a phone from a manufacturer because they are loyal to the brand, while others buy a phone from a brand because it meets all their needs on paper. Then there are some people who may have only purchased a device from a specific manufacturer because they had no other choice.

Either way, we wanted to know what our readers thought of the change to their current phone brand. So we asked how likely they are to change, and here are the results of that poll.

How likely are you to change your current phone brand?


We got a great response to this poll, as just over 2,900 votes were counted. The most popular choice? Well, 19.69% of respondents said they were “very unlikely” to drop their current phone brand. This suggests that these readers would only switch if the current brand disappoints heavily in the future or if a competing manufacturer offers something excellent.

The fight for second place was incredibly close, as 17.6% of readers surveyed chose “I’m definitely staying” versus 17.5% saying “I’m definitely changing”. It is interesting to see these two diametrically opposed camps reach almost the same percentage.

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In fourth place, with 14.89% of the vote, were respondents who said they were “very likely” to change. Closing the march was ‘rather likely’ (12.86%), ‘rather unlikely’ (8.89%) and ‘not sure’ (8.58%).

In other words, surveyed readers who said they were very unlikely to change or stay with their current brand accounted for 37.3% of the vote, while those who said they were very likely to change or that they were definitely changing brands accounted for 32.4% of the votes. vote. Those who said they were somewhat likely/unlikely to change or just not sure accounted for 30.3% of the vote.


  • moabman: I switched from LG to Pixel. I would have liked to stick with Pixel but the 6 Pro just had too many problems; mainly with the modem; so tried Samsung. And now, after more than a month, I’m not sure I’ll ever leave. The phone was basically perfect once I learned all the ins and outs. Well worth the extra 100 (special offer and military discount). Besides, I love this S-pen. No need to jump.
  • robrrt: I’ve been a loyal Samsung fan since before smartphones, but after my last trade-in experience, that’s probably coming to an end. My new marketing phrase for them is: “Samsung – we are #1 because you are just a number”
  • Brian Fowler: With one exception nearly a year ago with the Nexus 6, I’ve been using LG phones since 2012, so every time I update my V60 I’ll have to go with a new brand. Not looking forward to it.
  • veesonic: I didn’t like any of Samsung’s new options. I hate the lack of headphone jack, SD card, punch hole, and high prices. Upgraded to a Sony Xperia 1 III. It was still way more than I wanted to spend, but at least it was worth it.
  • Pritesh Patel: I upgraded to Pixel 6 from S10 but some bugs will not be fixed. So I will probably go back to Samsung.
  • My Galaxy Prime: I’ve been using a Samsung since the S3. I now have Samsung watches, headphones, tablets and TVs. I’m looking forward to the Fold 4 and intend to trade in my Fold 3 to get it. Unless Samsung does something absolutely unforgivable, I’m not changing.
  • Albin: checked “not sure”. All my phones are different brands. My current very good Moto Z3 Play is Moto Mod compatible, and had the series continued beyond the Z4 I would have stuck with it, mainly for the excellent snap-on Mophie battery which doubles the capacity from 3000mAh to 6000mAh – might have -be invested in some other Mods as well. Probably in a few or three years, but I will return to Boxing Week sales with an open mind, but not an empty one.
  • Beardednomad: I have favorite brands, but I’m not loyal to brands. If a phone is good enough and interests me, I will have it.
  • David Josefsen: Well, my Mi 10T Pro 5G is holding up really well so far, especially for mobile gaming! The only other brand here that I can realistically use is Scamsung, but they curse us Norwegians with Exynos. So I prefer to buy another high-end Xiaomi phone soon!
  • Leif Shantz: I’ve changed brands over the years….. I’ve had 2 Samsung, 2 LG, 1 ZTE, 1 Motorola, 1 Pixel, 2 BLU, 1 iPhone over the last decade….. My phone current is a Samsung Galaxy A53 5G (upgraded from Pixel 3a) and I think it would be between Pixel and Samsung for my next phone just because of update commitments.
  • Nnaemeka Nwokocha: Using a Huawei device without living in China is just not very convenient. Yes, I have access to the play store as it is an old device, but the update commitment has been severely reduced after the trade wars. So if I can afford it, a Samsung is definitely on my radar for their update commitments.
  • Ben: I don’t think I’ve ever had a “mainstream” phone. From HTC EVO 3D, to Blackberry Priv, Essential PH-1, Essential PH-1 again (they don’t like swimming), LG G8X, and currently on the Asus Zenfone 7 Pro. I have no brand loyalty. I’m very much in the place of seeing the Nothing Phone