The post-pandemic market affords Latin American international locations nearshore alternatives that had been merely not out there this time round final yr. Stronger nearshore markets are scrambling to seize enterprise from the pandemic fallout – particularly from corporations leaving Asia. However one nation, Colombia, stands head and shoulders above regional rivals.
An extended-term plan by the Colombian authorities to place the nation because the area’s main market within the new digital economic system and a powerful private-public relationship within the nation is paying off. Many worldwide corporations have lately chosen the nation as their new location in Latin America and jobs are being created throughout a time when prospects are laborious to come back by. Javier Urrutia, Director of FDI on the Funding Promotion Company of the Colombian Ministry of Commerce, Business and Tourism ProColombia, success stems from a easy mantra. “We purpose to please,” he mentioned.
Management makes the distinction
Through the official announcement of Transcom’s return to Colombia through its new location in Bogotá, Govt Vice President for North America, Don Berryman, defined that the standard of the native workforce was a cause central of the corporate’s option to land within the Colombian capital. “The individuals of Bogotá have sturdy English expertise, a powerful work ethic and are only a bunch of very gifted individuals,” he mentioned.
The truth that Colombia produces 100,000 extremely certified graduates per yr, of which 15-20% are absolutely bilingual, provides to the nation’s worth proposition for nearshore-related actions. “There’s a renaissance in Colombia,” mentioned Peter Ryan, chief analyst and director of Ryan Strategic Advisory.
International BPO providers and name heart corporations TDCX and Alorica have lately established themselves in Colombia. TaskUs and Cocentrix even have working facilities within the nation, whereas multinationals equivalent to Johnson & Johnson, Schlumberger and AIG are additionally current. Auxis, a consulting, outsourcing and again workplace providers firm, additionally selected Colombia for its second location in Latin America over competing markets like Mexico as purchasers’ curiosity in Nearshore Spikes.
“The worth stage makes Colombia barely extra enticing than, for instance, Costa Rica. However an actual distinction lies within the large measures taken by the Colombian authorities to create the suitable incentives and develop a stable setting to draw multinationals to come back and set up their shared providers within the nation ”, Fabiana Corredor, Senior Gross sales Advertising and marketing Supervisor at Auxis, mentioned Nearshore Americas. “The Colombian authorities and the funding businesses are nice and useful. It is the reverse story in Mexico, ”she added.
Colombian President Ivan Duque firmly believes within the want for his nation to be an energetic member of the brand new digital economic system. One of many president’s most important proposals has been the promotion of what he calls the orange economic system – successfully the Colombian artistic economic system – on which he has revealed two books.
Digital readiness is on the coronary heart of the Orange economic system, and the federal government has led the cost to broaden the nation’s digital connectivity capabilities. The purpose is for the orange economic system to characterize 10% of the nation’s GDP towards 3.3% it represented in 2018. Fabio Osorio, director at JA Del Rio Colombiaa defined that the nation was shifting ahead with the growth of 5G: “The federal government has put aside a big a part of its funds for this improvement,” he mentioned.
Other than this, the investments had been attracted by the consolidation of 12 free commerce zones in separate areas of the nation. “Free commerce zones provide a single earnings tax charge of 20% as a substitute of the standard 30% wherever else within the nation,” Osorio defined, whereas the nation additionally has 17 free commerce agreements in place. drive. Measures like these have helped the nation transfer up the annual rankings World Financial Discussion board International Competitiveness Report. In 2013 and 2014, Colombia was ranked 69e. At present it’s 57e.
The nation has additionally taken sturdy steps to revive its economic system after the pandemic. It spent 9.6% of its GDP attempting to mitigate the financial impacts of the arrival of COVID-19 – the best of any nation in Latin America. Measures launched included money transfers to essentially the most susceptible in society, monetary assist to SMEs and tax cuts in key industries, says KPMG Colombia. At 8.6% of its GDP, Brazil has additionally supplied vital fiscal assist to the economic system, whereas on the different finish are international locations like Jamaica (1.1%) and Mexico (0, 6%), the latter respecting its austerity plan.
Though the IMF and the World Financial institution predict that the nation’s economic system will contract by 7.9% and seven.5% respectively in 2020, the economic system has performed higher than anticipated with a 6.8% drop in GDP in 2020. ‘by the top of the yr. Progress in 2021 is anticipated to rebound between 4% and 4.9%, predict the 2 establishments.
“Colombia acknowledges that we’re worldwide gamers and that we should evolve. The management model is certainly felt. It’s handed on via the ministers to the varied businesses and between cities. That is very true at ProColombia, ”mentioned Javier Urrutia.
Together with the Orange Financial system, the creativity of Colombian entrepreneurs is harnessed and realized via a sequence of interconnected authorities initiatives. ProColombia assesses entrepreneurs and companies inside the iNNpulsa unit, an entrepreneur mentoring initiative, and assesses them on their readiness to fulfill the worldwide market. One other nationally-focused entrepreneurial mentorship program, The Champions, permits rising enterprise leaders to be recommended by these with extra expertise. ProColombia has additionally entered right into a memorandum of understanding with the College of the North East to information Colombian enterprise leaders and take them to the following stage.
“In all, there are 12 packages and initiatives within the Orange Financial system and IT area,” mentioned Urrutia. “We consider that we’re in a powerful place to be the regional chief in these areas. We need to create one other Silicon Valley. “
This yr, the Colombian authorities launched a invoice for an entrepreneurial invoice, which affords preferential tax charges for small companies, implements a sandbox method for sure innovation rules, and affords a elevated monetary assist for companies, amongst different points.
A brilliant future in Colombia
The race to beat the companies of corporations exhibiting a brand new curiosity in Nearshore is on and Colombia appears to be getting forward. The business-friendly setting has been profitable in attracting funding to the nation and diversifying from conventional extractive industries to new sectors of the digital economic system. In keeping with UNCTAD World Funding Report 2020, Colombia noticed US $ 14.5 billion in FDI flows into the economic system in 2019, a rise of 25.6%, whereas funding flows in non-mining sectors elevated by 30% . Clearly, the Orange Financial system plan has had some success.
The 430 workers of ProColombia are positioned in 32 international locations. This yr, they are going to be busy attracting funding throughout a interval with which consultants comply with see overseas governments and firms tighten their purse strings and crumble as they try to resist the harshest results. of the deepest world recession since World Warfare II. However Urrutia is aware of her colleagues will do their finest.
“ProColombia is designed to function as a non-public entity though we handle public sources – we’re a part of the Ministry of Commerce,” he mentioned. “We now have individuals who have the expertise, the information and the will to do good. We now have developed over time and it makes a distinction. Like I mentioned, we purpose to please.