Trade Wars

PeopleForBikes Announces Speakers and Agenda for Virtual Bicycle Leadership Conference and In-Person Electric Bike Summit

BOULDER, COLO (September 30, 2021) PeopleForBikes, a national not-for-profit cycling and cycling industry advocacy organizations trade association, is pleased to announce the agenda for its latest Virtual Cycling Leadership Conference (BLC) and the upcoming in-person e-bike summit, as well as future events planned for 2022 aimed at bringing together the bicycle industry through comprehensive educational programming.

PeopleForBikes The third virtual BLC will take place on November 2-3, 2021 and will showcase a stellar lineup of keynote speakers, Paralympians Clara Brown and Jerryd Wallace, and critical topics in the bike industry, including the potential of US-based manufacturing. United States, industry sustainability initiatives and a brand new, national e-bike battery recycling program. The full agenda is available below.

PeopleForBikes Industry education and networking events are some of our most important offerings as a trade association and advocacy group, said Ravi Rajcoomar, vice president of PeopleForBikes Business network. Providing compelling content, sharing best practices and working across all aspects of our industry to get more people to cycle more often is paramount to the current success of cycling and its sustainable future.

PeopleForBikes is working with leaders of its industry e-bike subcommittee to design and host an in-person e-bike summit on November 19, 2021 in Tucson, Arizona. The event will be held in concert with El Tour de Tucson and is open to anyone interested in the future of electric bikes. Topics to be discussed include data on e-bike sales and cyclist participation, updates on access to public land, and the power of effective advocacy techniques. Tickets for the event, as well as a full program, can be found here.

Next March, the Bicycle Leadership In-Person Conference will return for three days in Dana Point, California. The dates will be announced shortly. PeopleForBikes is also in the early stages of planning for a Fall 2022 Leadership Summit in Bentonville, Arkansas. These events will be filled with opportunities to come together in person to collaborate, learn, network and create a world where cycling and the bicycle industry thrive.

Every month in between, PeopleForBikes will continue its popular online industry webinar series, available to PeopleForBikes members, with exclusive content and topics including information on new riders, buying behaviors, trade and tariff threats, public lands and conservation issues, everything to do with e-bikes, market and retail information and more.

November 2021 Virtual Bicycle Leadership Conference Agenda:

Day 1 :

A better bike for everyone Cyclist Claire Brown and sprinter Jerryd wallace will share their journeys to the Tokyo 2020 Paralympic Games and highlight how community power, passion and perseverance can accomplish truly monumental feats.

Made and assembled in the USA This panel will explore what onhoring could mean for the cycling industry. The bicycle industry, like many others, has been deeply affected by the pandemic, trade wars and rapid increases in international freight prices. This panel will bring together experts from across the industry to explore the potential of US production to help stabilize the supply chain and generate new jobs. Panelists include Arnold kamler, President and CEO of Kent International; Charles cooper, Managing Director of Signal Group; Patrick cunnan, President and COO of Yuba Bicycles; Joe graney, CEO of Santa Cruz Bicycles and Drew medlock, CEO of Allied Cycle Works.

Day 2:

Bicycles: a climate solution Every day our industry is faced with choices to make our internal and external operations more sustainable. In this session, you will learn and be inspired by industry leaders leading the way in this space. From packaging to marketing to corporate partnerships, our choices make a difference as we learn and grow together to fight climate change. Panelists include Arleigh Greenwald, marketing and public relations at Tern Bicycles; Chris Van Der Linden, packaging designer at Trek Bicycles and Aaron Kutzer, Senior Manager, Retail Division at PEARL iZUMi.

Industry campaign to recycle electric bicycle batteries This session will address the growing need for practical and sustainable battery recycling solutions, as more cyclists discover the joy and convenience of e-bikes. PeopleForBikes has proactively responded to this need by working with Call2Recycle to develop a voluntary battery recycling program for the US bicycle industry. In this session, you will learn more about this initiative, hear from current program participants, and find out how you can get involved to support the long-term and sustainable adoption of e-bikes. Panelists include Kunal Kapoor, responsible for service, quality and compliance for Bosch eBike Systems Americas; Jeff Haltrecht, executive at Call2Recycle; Sara Beach, Regulatory Compliance Specialist at Quality Bicycle Products and Erik Saltvold, owner and founder of ERIKS Bike Board Ski.

Sscholarships are available and if you have any questions regarding vBLC or any of the PeopleForBikescontinuing education programs, please contact Ravi Rajcoomar at [email protected].

About PeopleForBikes

PeopleForBikes makes biking better for everyone by bringing together millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible, and more fun. When people ride their bikes, great things happen. Join us on