- Saudi Arabia records +121% growth in pre-pandemic recovery sector, according to UNWTO Tourism Barometer
- Minister of Tourism Ahmed Al Khateeb“Through continued leadership and commitment, we have made unparalleled progress.”
- UNWTO Barometer reports +60% recovery in global tourism sector before pandemic
RIYADH, Saudi Arabia, September 27, 2022 /PRNewswire/ — Saudi Arabia is the fastest growing tourist destination in the G20. Saudi Arabia the exponential growth of the sector has seen an extraordinary increase of +121% compared to pre-pandemic international tourism levels, as recognized by the recently released UNWTO Tourism Barometer. The substantial recovery in tourism recognizes not only Saudi Arabia’s considerable investment in tourism, but also the country’s pioneering leadership in sustaining its tourism sector.
Saudi Arabia reacted quickly to the pandemic and deployed vaccines to quickly ensure high vaccination rates, which hastened the easing of restrictions and the reopening of the country to tourists. The government has also put in place several measures to support businesses and employees working in the tourism sector thus mitigating the effects of the pandemic. Tourism is a key pillar of Saudi Arabia’s transformative Vision 2030 and the country has ambitious targets to ensure that tourism contributes 10% of the country’s GDP by 2030, with the creation of one million jobs along the way.
According to the UNWTO Tourism Barometer, the global tourism sector saw international tourist arrivals nearly triple from January to July 2022 (+172%) compared to the same period of 2021. This means that the sector has recovered almost 60% of pre-pandemic levels.
His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabiaand Chairman of the Board of the Saudi Tourism Authority said: “Recognition of Saudi Arabia’s achievements in the UNWTO Tourism Barometer is a key milestone in our extraordinary recovery and much of the success lies in our leadership’s multi-pronged approach to managing the pandemic and accelerating the pace of the sector’s recovery Saudi Arabia opened up to the world in September 2019 and through continued leadership and commitment, we have made unparalleled progress towards achieving our ambitious Vision 2030 tourism goals. We are invested in a sustainable future for tourism, and today I am proud of the position of Saudi Arabia as the fastest growing tourist destination in the G20. »
In 2020, saudi arabia G20 leaders shaped recovery strategies to foster a more sustainable and resilient sector, and today, Saudi Arabia outperformed G20 countries in recovering tourism before the pandemic. A central pillar of Saudi Arabia’s transformative Vision 2030, an ambitious roadmap for the future, building a resilient tourism ecosystem is fundamental to the Kingdom’s economic diversification strategy, with people at its heart. In line with the National Tourism Strategy, Saudi has ambitious targets to ensure that tourism contributes 10% of the country’s GDP by 2030, with the creation of one million jobs along the way.
About the Saudi Tourism Authority
Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi tourist destinations worldwide and developing the destination’s offering through programs, packages and business support. Its mandate includes developing the country’s unique assets and destinations, organizing and participating in industry events, and promoting the Saudi destination brand locally and abroad. STA operates 16 representative offices around the world, serving 38 countries.
About the UNWTO Barometer
The UNWTO Barometer regularly monitors short-term tourism trends to provide global tourism stakeholders with up-to-date analyzes on international tourism. The report is published four times a year and includes an analysis of the latest data on tourist destinations and source markets. The Barometer also includes a Confidence Index based on the UNWTO’s Panel of Tourism Experts survey, which provides an assessment of recent performance and near-term prospects for international tourism.
SOURCE Saudi Tourism Authority