Free Trade Zones

Talking about technology and trade: challenges and opportunities in Africa

Webb Fontaine (, a leading provider of customs and trade solutions to governments around the world, will bring together a panel of industry professionals to discuss “Technology and trade in Africa: challenges and opportunities” in a webinar series on July 12 at 1200 HEC. The roundtable will explore revolutionary thinking and innovative ideas on international trade in Africa, the impact of the African Continental Free Trade Area (ZLECA) and the collaborative role of African nations in achieving economic integration as a continent.

The webinar, aimed at professionals in the private and public sectors, with its general theme of trade and technology in Africa, will further explore the implications of geopolitical developments, the creation of free trade zones and its cumulative impact on trade policies in Africa. continent. With the world COVIDWith the -19 pandemic being a major disruptor to the economy, the discussion will also address the consequences of such turbulence in the African supply chain.

The panel of experts includes promising industry leaders from diverse backgrounds, such as Agnes Katsonga Phiri, Executive Director of Business Services at the Malawi Revenue Authority; Fridah Kimani, Kenya Revenue Authority Trade Facilitation Specialist and more. Together, they will analyze the performance of African trade, the role of different policies and agreements in the socio-economic development of the continent as well as the key factors determining a successful strategy for the overall business and trade landscape in Africa.

The webinar will also serve as a platform for experts to discuss the pros and cons of the African Continental Free Trade Area (ZLECA), its influence on the continent’s economic integration as well as the timetable and challenges associated with its implementation. Panelists will also assess various factors that are contributing to Africa’s current export scenario and its future growth.

Looking forward to the webinar, Alioune Ciss – Chairman and CEO, Webb Fontaine – remarks “Trade and technology go hand in hand because as technology advances, it shifts the entire business landscape, from supply chains to global trading systems. As COVIDThe -19 pandemic is accelerating change and innovation like never before, now is the right time to discuss and exploit the main issues, challenges, opportunities and future projections related to the spectrum of trade and technology in Africa. At Webb Fontaine, we always strive to be one step ahead of global trends. This webinar is therefore an effort to bring together industry experts in a conversation that can spark ground-breaking thoughts and actions.

The Africa Technology and Trade webinar will air at 2:00 p.m. Dubai time via Zoom from the link here ( and will run for one hour.

These inspiring webinars are part of what is supposed to be a larger ThinkTank series aimed at delivering impactful information thereby enabling stakeholders and consumers to engage in knowledge sharing as well as the implementation of concrete business strategies. .

Distributed by APO Group on behalf of Webb Fontaine.

About Webb Fontaine:
Webb Fontaine is an AI company reshaping the future of commerce. Trusted by governments around the world, Webb Fontaine provides industry-wide solutions to accelerate business development and modernization. The company uses unique technology, including artificial intelligence, to enable countries to emerge as leaders in the future of commerce.

Knowledge transfer is at the heart of Webb Fontaine; comprising a team of experts who work across the world, empowering local communities and governments.

As an industry leader with the largest R&D centers in the industry, Webb Fontaine is constantly developing international business practices connecting countries, borders and people.

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